It’s all too easy to feel daunted by the effects of climate change. So, to promote WWF Canada’s 10-year plan to regenerate Canada, we launched “IrREVERSIBLE”- a campaign to show Canadians that sometimes hope can be found in a change of perspective.

AToMiC Awards - Sustainability - Bronze
Communication Arts – Public Service Television – Winner
The One Show – Film: Under 50K Budget – Shortlist
Featured in 20th annual Cannes “Great Ads For Good” showcase

You know when you take a vacation and it feels too short? Not with Aeroplan. Points can get you an extra night free at a hotel, so you don’t have to cut your vacation short.

60-second informercial brief. Zero brand identity. Shoe-string budget. Sell funeral coverage. Go.

How do you promote the colours of KitchenAid’s iconic Stand Mixer? By matching them to another iconic marvel: one of the world’s largest freestanding structures.

LIA - Billboard - Gold
Carte Blanche - Grand Prix
ADCC - Interactive Miscellaneous, Advertising - Silver
Press Coverage - Muse by Clio, AdWeek, AdAge

Presenting ‘Speak The Truth’, the award-winning Registered Graphic Designer’s 2019 conference identity, where we exposed relevant black and white design truths with cheeky and provocative copy.

One Show - Shortlist - Integrated Branding
Communication Arts - Advertising, Integrated Campaign, Art/Design
ADCC - Merit Michael O’Rielly Best Copywriting Award
Graphis - Platinum “Lie Detector”

50% of Canadians don’t know their neighbours. That’s weird for such a friendly nation. It shouldn’t come as a surprise that a cup of Tims could bring us together and help solve that inconvenient truth.

Toronto is experiencing a staggering rise in gun violence. In response, we partnered with the Coalition for Gun Control and launched their first-ever integrated campaign calling for a national ban on handguns. This ultimately led to pressure on the federal government to pass Bill C-71, adding tougher regulations on gun ownership across Canada.

Lurzer’s Archive - Print Social & Environment
Obie - Print/OOH International - Silver & Bronze
Press Coverage - CBC

To promote the One Show’s annual call for entries, we created an enticing campaign poking fun at the major benefit of winning such a coveted industry award. Respect.

Lurzer’s Grand Slam - Mom’s Facebook Poster - Shortlist
Kinsale Sharks - Print/Outdoor International - Bronze

A collection of pieces that feel deserving of a shout-out. My mom agrees.