Problem: Despite a major multi-partnership relaunch, members were still using their card with just one partner.

Opportunity: How do we get members earning and redeeming across different partners to unlock the program’s full value?

Idea: A gamified—and hyper-personalized—digital contest where using your Scene+ card with new partners earns you more chances to win big.

How it works: Whenever a member used Scene+ with a partner, they’d be encouraged via social, email, and SMS to earn more contest entries with new partners they hadn’t used their card with yet.

All comms led to an interactive website where they could keep track of their progress, find out where to scan next, get bonus promos, and play the Scene+ It Win It game for extra entries.

Key Result: Over $4.4 million in incremental spending at Scene+ partners.

CMA Awards – Environics Analytics Data-Driven Marketing Award – Silver