I feel like this campaign needs a bit of a setup. It’s worth the read, though.

Problem: Despite a massive multi-partnership re-launch, members were still using their card with just one partner.

Opportunity: How do we get members earning and redeeming with different partners to max out on the program’s full potential?

Idea: A gamified — and hyper-personalized — digital contest where using your Scene+ card with new partners earns you more chances to win big prizes.

How it works (see case video for the nitty gritty): Whenever a member used Scene+ with a partner, they’d be encouraged via social, email, and push notification to earn more contest entries with new partners.

All comms led to an interactive website where they could keep track of their progress, find out where to scan next, get bonus promos, and play the Scene+ It Win It game!

Key Result: Over $4.4 million in incremental spending at Scene+ partners.

CMA Awards – Environics Analytics Data-Driven Marketing Award – Silver